Digital Marketing and Campaign
Course Overview
The world is now online. It is all about reaching out to them. As social media, mobile apps and online marketing channels open a new way to connect with customers, requirement for digital marketing expertise is increasing, and investing in digital marketing training in Dubai, SA and beyond becomes essential to stay ahead.
Digital channels, including digital marketing and social media marketing, have become the most essential of all modern marketing tools.
The demand for digital platforms and channels is prompting many sales and marketing professionals to rethink their marketing strategy and seek strategies to steer both their digital marketing & strategy efforts, maximizing their brand’s presence across online and offline channels.
At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays in order to meet the expanding needs for Marketers who are skilled in the utilization of a unique blend of technology using search engine tools & social media channels.
Goal of Course:
During the digital marketing training in Dubai, UAE, SA and beyond, delegates will learn, digital marketing term as an approach, a strategy, a branding and marketing exercise using digital platforms. They will understand how Digital Marketing is the promotion of brand, product or service online. Including many channels namely SEO, Email Marketing, Social Media Marketing, Pay per click and Affiliate Marketing.
The 3 days digital marketing training in Dubai and social media campaign courses involve interactive group exercises and simulations. You also learn from the successes and failures experiences of large and small companies to inspire you as you rethink your method to marketing. Gain insights into setting effective marketing goals and reap the benefits of strategic planning to propel your business forward.
Duration:
3 Days
Language:
English
Training Objectives
- Understand how digitalization changes customer decision-making and what that means for branding, customer segmentation, and resource allocation
- Get a better understanding of emerging business models and new approaches to market strategy
- Master new technologies to connect with customers
- Become familiar with different social media platforms
- Learn how to create content (Text, Images, and Video)
- Learn how to create a full online presence on the web (Good website and good presence over various social media platforms.
- Understands how to create a digital marketing strategy
- Understand the importance of SEO, SEM and email marketing
Module Outlines
Module 1: Introduction to Digital Marketing:
- Planning Digital Marketing Campaign
- Website Planning and Development
- Essentials of a website
- “outside-in”/customer-centric approaches to digitalization
Module 2: Google Analytics:
- Fundamentals of Google analytics
- Monitoring bounce rate
- Tracking conversions
- Monitoring Traffic Source Performance
- Monitoring Visitor behavior
- Setting up Dashboards
Module 3: Search Engine Optimization
- Tools to find keywords (paid & free)
- Keyword research
- SEO Strategy
- Planning SEO of a website
- On Page Optimization
- Off Page Optimization
- Google Search Console
- Content Marketing
- Online advertising & Ad Networks
- Introduction to Google AdWords
- Keyword Research
- Creation of Search Campaigns
- Writing Compelling Ad Copies
- Creation of Effective Campaigns and Ad groups
- Display Campaigns
- Tracking & measuring ROI of online advertising
- Optimizing Ad Performance
- Strategy of allocate funds to various online advertising platforms
Module 4: Strategy for Digital Marketing and Media
- Setting your product strategy in the age of platforms
- Defining the communication strategy
- Setting up brand presence
- Building your brand strategy through digital communications
- Discovering the customer experience and journey
- How to capture more value digitally – Digital pricing
Module 5: Customer search practices, analytics and social media metrics
- Engaging with followers
- Facebook Marketing
- Google+
- Youtube
- SnapChat
- Understanding Social Media ROI
Customized Learning
Leap To Success is offering a variety of learning options to meet current realities and can be adapted to suit your business needs. These options include variants of online, blended and on-site course formats.
Face To Face Learning
Enabling you to have a face to face interactive and engaging learning experiences led by renowned industry experts and thought leaders with extensive practical experience who will employ a variety of interactive learning techniques, including short high-impact videos, case studies, assessments, role plays, in addition to on-going support.
Virtual Learning Labs
Interactive online learning held in real-time using Zoom and are led by international subject matter experts who incorporate case studies, breakout rooms, guided practice, simulations and discussions to maximise your learning experience.
General Methodology
Similar to any L2S training program, this program offers an interactive learning experience in which will allow the delegates to reflect on their learning through an informative, indulging, and fun classroom experience. The design of the training session focuses on the following attributes.
- Concrete Experience: The delegates will learn by doing
- Reflective Observation: Reflecting on the newly experienced skill-set
- Abstract Conceptualization: Developing deeper understanding to the learned concepts
- Active Experimentation: providing the delegates with realistic tools that can be tested in the real life
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